KEEPING IT COOL
Cool Wool is a collection of fine, lightweight fabrics suited to warmer seasons, climates and changing environments. Innovative breeding methods by Australian woolgrowers, combined with modern textile processing, highlight the natural properties of Merino wool as a fibre for all seasons, and the most influential fashion designers have introduced Cool Wool into their Spring/Summer collections to extend the selling season of wool.
Merino wool is an ideal fibre for warmer climates, transitional seasons and global travel. The Woolmark Company has taken this opportunity to support the trade in its sales and promotion of lightweight wool and cool fabrics, and in doing so is challenging misconceptions about the fibre.
Cool Wool was a successful campaign when it ran initially in the 1980s. Since then we have seen many advances in technology and manufacturers are now able to produce much finer lightweight cloths that weren’t possible 30 years ago.
THE NEW COOL WOOL
In February 2012 Cool Wool was re-launched, initially to the trade, as a program designed to grow demand in markets with high temperature climates such as the Gulf States, India and Turkey. Given the strong initial support for the program and increased demand from the manufacturing pipeline and trade – it quickly grew in impact and support in Europe, Japan, Korea, China and India.
In recognition of the advancements in the production of lightweight, cool fabrics, the original Cool Wool specification was modified to be more relevant for today’s market needs and demands and this modern incarnation of the Cool Wool campaign takes the concept even further for the 21st century with even lighter weight wool fabrics and yarns. Cool Wool garments are manufactured from lightweight Merino wool fabrics with a maximum weight of 190 g/m² and a maximum mean wool fibre diameter of 22.5 micron.
Working closely with the manufacturing pipeline, through targeted marketing campaigns, in-store activities, promotions and events, The Woolmark Company seeks to educate the consumer about wool’s natural ability to regulate temperature keeping the wearer looking elegant and cool.
COOL WOOL BENEFITS
There are many wonderful, natural benefits of Merino wool, some of which are further heightened by Cool Wool. These are:
Merino wool fibres can absorb large quantities of moisture vapour and then transfer it through evaporation into the air, keeping the skin fresher and drier for a longer time.
Merino wool provides a personal ‘air-conditioning’ system to maintain temperature regulation through its natural crimp, which creates a lot of very small insulating air pockets.
Merino wool’s breathability helps to reduce sweat and odour, keeping the wearer’s skin drier and cleaner. The fibre’s complex chemical structure locks away odour only releasing it upon washing.
Softness and fineness
Today Merino wool achieves incredibly high standards of fineness and softness, making it one of the most comfortable and performing fibres for luxury next to skin garments and sportswear.
Merino wool is naturally elastic and sheds creases, due to its unique structure and crimp: at microscopic levels, Merino fibres are like coiled springs, returning to their original state when the stretch and extension through wear and movement is released. This helps to maintain the garment’s shape and quality.
UV protection and fire resistance
Merino wool offers a natural protection from Ultraviolet light and is fire resistant and stores less static in comparison to other fibres. No synthetic fibre can guarantee the same benefits and comfort.
Merino wool can be used in a wide variety of lightweight fabrics and fine knits, plus very innovative developments, ideal for fine air-like Spring-Summer weight garments.
Thanks to its elasticity, Merino wool maintains an enduring drape and shape during the whole day and under the warmest climates, making it the ideal fibre for travellers and busy business men and women.